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RMHC + Mermaid Pillow Co: Getting Started

You’re just about ready to begin your Buy 1, Give 1 campaign.

We need to gather a few more things before we can get started. We’ve also included a few examples of how you can begin marketing your Buy 1, Give 1 campaign today.

Step 1: We'll be emailing you your RMHC 'code' in the next 2-3 hours. 

We’re creating your code and you will receive it by email in the next few hours. If you do not receive your code within 24 hours, please email team@mermaidpillowco.com.


Step 2: Start Marketing 

We’ll highlight Facebook and Email Marketing, but please feel free to test other channels (Instagram, for example).

Facebook

Facebook has produced the best results to date in our initial campaign with Omaha. It’s also the most efficient way to get your campaign started.

Here’s a suggestion for your first post to Facebook:

  • Share this video from your RMHC Facebook page. Important: Please be sure to change the code “RMHC-Omaha” to your RMHC location code above.
  • The link shown in the video below (mermaidpillowco.com/rmhc) will direct people to an RMHC Landing Page on our website that explains more about the program.


Share this video from our Facebook page

Optional:

  • Please ‘tag’ Mermaid Pillow Co as a “brand content partner” or “brand partner” if given the option when making the post above. This will allow us to BOOST the Facebook post (at our expense) in order to reach a wider audience.
  • Please consider scheduling follow-up posts each month. RMHC Omaha provided the following two photos, and we turned them into successful Facebook posts (click to enlarge):



  • Please feel free to forward any photos to team@mermaidpillowco.com. We can use these photos on our own Facebook page, and tag your RMHC location, to drive more traffic, donations.

Email Marketing

Please email us at team@mermaidpillowco.com if you need any support with email marketing in terms of messaging, graphics, or any other questions.


Reporting

Once per month, we’ll email you a list of customers that have donated RMHC pillows to your location. This will include First Name, Last Name, Email, and Shipping Address.


Questions?

Please email Tom Sailors (team@mermaidpillowco.com).